We were so chuffed to being able to sell a case of 12 classic organic wines (mixed) to David L. on the first day of trading online! Afterwards, we've contacted them to ask a few questions and here is what our customers told us.
Chaotic, in a word. My partner and I both work in London, our jobs devour every waking hour and The Tube seems to steal whatever time is left. Consequently our wine buying is impulsive (either a lunch time dash or on the way home), rushed and incredibly inefficient. First impressions for us are everything - If it looks good it goes into the shopping basket!
Both of us recognise that we need help! We have both, independently, asked around and done some research on wine clubs. They seem tailor-made for our situation. Suddenly we have structure to our wine-buying lives. We both ‘get’ the premise that you need to buy by the case. It makes sense. Instead of countless individual purchases every month, buying through a club means we go through the whole process just once. Best of all, these clubs deliver to your door. Having spent the week working and commuting, the weekend offers a chance to relax. Neither of us want to get in a car, especially in London, and spend hours stuck in traffic.
Initially, it was for health reasons. We both like to keep fit, squeezing in a jog round the block most mornings and getting on the bikes at weekends. At the same time we enjoy a glass of wine and invariably our friends are involved!
The quality of wine consumed varies hugely. Both of us know that you get what you pay for and that quality is closely linked to how a wine is made. The average bottle of wine, we realise, is full of additives and, like many people, we are concerned what these may be doing to our health.
My partner was recently alerted to the benefits of organic wine by one of her book club (funnily enough over a glass of organic wine), and pillow talk that night consisted of an in-depth explanation of organic and biodynamic wines: their lack of pesticides in the vineyard, the omission of sulphur in the bottle, and so on!
I was startled to learn how global is the organic movement, how established it is, yet how much bad press these wines get. Organic wines, we thought, often taste nasty because they are unstable. Stability, goes the mantra, comes from these added chemicals. Neither of us know enough to tell the difference but we would like to find out more and judge for ourselves. Unfortunately, finding a decent selection of organic wines has, until now, been quite challenging.
We think Organic Wine Club will change all that for many.
Very positive. Life has been hectic recently, so we have not been able to take advantage of the various options to try before you buy that the club offers. If a window of opportunity opens up in our lives we are keen to join one of your informal in-store tastings. Fortunately their website, https://organicwineclub.co.uk, gave us various options to buy.
Different pre-mixed cases are available on their Club page. As, newbies to organic wine should have been a bit more modest, but no, we went for Classic mixed case. We were then amazed to discover we had become members! How easy is that? This was shopping at its most painless. We ordered at the click of a mouse, got on with our lives and waited for you to deliver to our door.
As we are so new to this wine club it is yet to be seen in full. Yet I can see a few benefits. Getting 10% on every case we buy, mixed or unmixed, is a good start.
What has really grabbed our attention is something quite different. Both of us travel a lot with the same airline and are used to being rewarded with airmiles. We are not, on the other hand, used to being rewarded with points for every £1 we spend on a bottle of wine. Such a simple idea and so effortless. After all, we are going to buy wine anyway, so this is a bonus. We have recently introduced a couple of friends to the club and been rewarded with even more points (500 per friend).
I remember as a kid my dad collecting green shield stamps. Then one day, armed with a stack of completed coupon books, he would redeem them for a lawnmower or some more engine oil! This is even better - you redeem the points for more wine. We will build up a useful little pot of points and then the fun part will come - redeeming all those points.
Comments from our staff: our loyalty programme is called Wine Drops, make sure you register an account and start referring. You can then get a very nice discount on your own wine when you decide to shop.
Yes, your offer to come to our house and give a tutored tasting is a great idea. Both of us are keen to learn more about organic wines and who better to inform us than the professionals? We could then progress to one of your wine education courses. I can think of quite a few of our friends who would be interested. I might even persuade my brother-in-law, a busy city professional who is cash rich but time poor, to join us. He knows a lot about derivatives but less than he thinks about wine!
Have an open mind and try them. Many of us like to push the boundaries so why not adopt that same adventurous spirit when we choose wine to drink? The Organic Wine Club is a good place to start.
Comments from us: We are so grateful for our customer's willingness to share. A few steps you can take just now towards a better wine shopping: sign up for our newsletter and get a Free Delivery voucher; register an account and start referring friends. You will get a bonus from us as well (200 points for creating an account). Exchange that all for wine! Cheers