The thought of buying premium wines for me starts from with an exclusive postcode, in a stuffy old shop with the smell of cigar smoke, lined with cedar paneling with the best possible service from a wine professional extraordinaire who directs you with their own personal recommendations about what they like rather than what I do.
Well thats just my thoughts, and putting pen to paper and reading this back, seems that my mind may be closed off to the idea of buying a premium bottle of wine. I think that I have a sightly different approach than most in this industry, but it's also worth noting that I have visited and purchased from two London wine boutiques within esteemed central London postcodes. So I am relatively objectionable.
Over the last 2 years, learning all about wine has been pretty much all I’ve been able to get up too. Not only that, but also studying up on organic wine practices and certification. At the same time, I was also trying to understand a whole load of extra stuff about customer service in the retail environment.
To be honest, that was mostly rubbish. Trying to open a shop would be much easier if you didn’t spend your time listening to these ‘guru’s’ about enhancing your sales techniques and understanding their body language and quirks. Honestly, just be honest and have a chat with them if they want too!
Organic Wine Club is delighted to start offering organic winery profiles of organic companies we work with. After a series of meetings, tastings and simply good conversations, we've been so impressed by work of this innovative and passionate Spanish organic winery that it has motivated us to share their story (and their organic wines of course!)