Our Gratitude to 2016: Organic Wine Club year in review

Posted on December 30, 2016 by Dimitri Safonov | 0 comments

Organic Wine Club: our 2016 review

Happy New 2017! We are extremely grateful for everyone who has supported our new business this year.

Read about Organic Wine Club first year of running this exciting, challenging and dynamic business. Here is a list of articles and guides we've produced in 2016. Cheers!

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WSET Level 1 and 2 are launched at Organic Wine Club

Posted on December 15, 2016 by Dimitri Safonov | 0 comments

Organic Wine Club is WSET Approved Programme Provider

We are now an approved programme provider for WSET qualifications. If you live in or around Worcester Park, you can enrol to Level 1 or Level 2 Wine and Spirit Education Trust qualifications easily. Great commute to and from South West London, Wimbledon, Clapham, Kingston and Sutton.

Learn more about these wine courses.

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Meet David, our first Organic Wine Club member

Posted on July 03, 2016 by Dimitri Safonov | 0 comments

We were so chuffed to being able to sell a case of 12 classic organic wines (mixed) to David L. on the first day of trading online! Afterwards, we've contacted them to ask a few questions and here is what our customers told us.

How would you describe your wine-buying habits up to now?

Chaotic, in a word. My partner and I both work in London, our jobs devour every waking hour and The Tube seems to steal whatever time is left. Consequently our wine buying is impulsive (either a lunch time dash or on the way home), rushed and incredibly inefficient. First impressions for us are everything - If it looks good it goes into the shopping basket!

What initially attracted you to a wine club?

Both of us recognise that we need help! We have both, independently, asked around and done some research on wine clubs. They seem tailor-made for our situation. Suddenly we have structure to our wine-buying lives. We both ‘get’ the premise that you need to buy by the case. It makes sense. Instead of countless individual purchases every month, buying through a club means we go through the whole process just once. Best of all, these clubs deliver to your door. Having spent the week working and commuting, the weekend offers a chance to relax. Neither of us want to get in a car, especially in London, and spend hours stuck in traffic.

What attracted you to the Organic Wine Club?

Initially, it was for health reasons. We both like to keep fit, squeezing in a jog round the block most mornings and getting on the bikes at weekends. At the same time we enjoy a glass of wine and invariably our friends are involved!

The quality of wine consumed varies hugely. Both of us know that you get what you pay for and that quality is closely linked to how a wine is made. The average bottle of wine, we realise, is full of additives and, like many people, we are concerned what these may be doing to our health.

My partner was recently alerted to the benefits of organic wine by one of her book club (funnily enough over a glass of organic wine), and pillow talk that night consisted of an in-depth explanation of organic and biodynamic wines: their lack of pesticides in the vineyard, the omission of sulphur in the bottle, and so on!

Organic Wine Club logo
  I was startled to learn how global is the organic movement, how established it is, yet how much bad press these wines get. Organic wines, we thought, often taste nasty because they are unstable. Stability, goes the mantra, comes from these added chemicals. Neither of us know enough to tell the difference but we would like to find out more and judge for ourselves. Unfortunately, finding a decent selection of organic wines has, until now, been quite challenging.

We think Organic Wine Club will change all that for many.

What were your initial impressions of the Organic Wine Club?

Very positive. Life has been hectic recently, so we have not been able to take advantage of the various options to try before you buy that the club offers. If a window of opportunity opens up in our lives we are keen to join one of your informal in-store tastings. Fortunately their website, https://organicwineclub.co.uk, gave us various options to buy.

Different pre-mixed cases are available on their Club page. As, newbies to organic wine should have been a bit more modest, but no, we went for Classic mixed case. We were then amazed to discover we had become members! How easy is that? This was shopping at its most painless. We ordered at the click of a mouse, got on with our lives and waited for you to deliver to our door.

How do you think you have benefited from your club membership?

As we are so new to this wine club it is yet to be seen in full. Yet I can see a few benefits. Getting 10% on every case we buy, mixed or unmixed, is a good start.

What has really grabbed our attention is something quite different. Both of us travel a lot with the same airline and are used to being rewarded with airmiles. We are not, on the other hand, used to being rewarded with points for every £1 we spend on a bottle of wine. Such a simple idea and so effortless. After all, we are going to buy wine anyway, so this is a bonus. We have recently introduced a couple of friends to the club and been rewarded with even more points (500 per friend).

I remember as a kid my dad collecting green shield stamps. Then one day, armed with a stack of completed coupon books, he would redeem them for a lawnmower or some more engine oil! This is even better - you redeem the points for more wine. We will build up a useful little pot of points and then the fun part will come - redeeming all those points.

icon Comments from our staff: our loyalty programme is called Wine Drops, make sure you register an account and start referring. You can then get a very nice discount on your own wine when you decide to shop.

Is there anything else about our Organic Wine Club that interests you?

Yes, your offer to come to our house and give a tutored tasting is a great idea. Both of us are keen to learn more about organic wines and who better to inform us than the professionals? We could then progress to one of your wine education courses. I can think of quite a few of our friends who would be interested. I might even persuade my brother-in-law, a busy city professional who is cash rich but time poor, to join us. He knows a lot about derivatives but less than he thinks about wine!

So what would be your advice to those who haven’t yet tried organic wine?

Have an open mind and try them. Many of us like to push the boundaries so why not adopt that same adventurous spirit when we choose wine to drink? The Organic Wine Club is a good place to start.

iconComments from us: We are so grateful for our customer's willingness to share. A few steps you can take just now towards a better wine shopping: sign up for our newsletter and get a Free Delivery voucher; register an account and start referring friends. You will get a bonus from us as well (200 points for creating an account). Exchange that all for wine! Cheers

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Smart Wine Shopping at Organic Wine Club

Posted on June 25, 2016 by Dimitri Safonov | 0 comments

 This short but valuable guide is to show you how to get the most value and benefits from Organic Wine Club.

Organic Wine Club - how to make the most of itLet’s start with the whole essence of what is Organic Wine Club. It is UK’s first wine club solely dedicated to organic wines. It offers delicious wines, variety of flavours to savour and explore. It is a club as it offers members-only exclusive cases and discounts up to 25%. We recommend to drink organic wine - these wines are healthier as compared to conventional wines. If you want to learn more about organic wine and other different types of healthier wines, read our guide on all things organic wine here.

Helping people to drink less but better wines is the ultimate wine & business mission.

Organic Wine Club expertly handpicks all organic wines that we stock and engages its members in decision making process - our customers are in control what we order and sell. Visit our store to taste some organic wine or give us feedback online please. 

So how to get the most value for money whilst still buying amazing organic wines that are better for you? Read the details below or download our 2-page short pdf file here.

1. Earn Wine Drops & get free organic wine on us

Wine Drops loyalty programme earn wine on us refer friends


Most important is to sort out an account with us. Many people buy without opening an account and they start to miss out on additional perks the same moment. Our advice is that you can sign up for an account with is without even buying organic wine.

Why? We run our loyalty programme called Wine Drops and it starts rewarding you from the moment of account creation. You get an introductory 200 points when you sign up, 1 point for every £1 spent and somewhat amazing 500 points for referring a friend. Just to illustrate, if you have signed up (200 points), referred 6 friends (they need to become a purchasing member), you will have 3200 points. That is £32 off a case of wine for you. Before you buy anything. Great tip, hope you will use it. Download our web leaflet about Wine Drops here.

2. News, Wine Info and Offers.

Next stop is to sign up for our newsletter. We want to keep all our visitors, customers and members updated about what’s going on - we publish dates for our free organic wine tasting events, special promotions and useful information about organic wines. Don’t worry, no spam or third party emails. We also keep these emails to a bare minium (1-2 a month). When you sign up, you will receive a voucher code for a free delivery. That is £8 saving too!

3. Special promotional organic wine cases.

You are almost there to make a wonderfully cost effective organic wine purchase. Organic Wine Club is constantly running welcome offers. If you stay tuned and manage to get a deal, you are up for a treat. Great discounts and also delicious wines are on offer. Make sure to check promotional page with the current organic wine offers.

4. Wine Club Cases. Become Organic Wine Club Member.

If the promo cases did not spark your interest or you’ve bought one and want more value then you should definitely have a look at the Wine Club Cases page. Membership at Organic Wine Club starts with buying any of Introductory or Classic organic wines cases.

Choose between mixed, just reds, just whites case of 6 or 12 bottles. They are already discounted up to 10% off retail prices. Remember, you will be accumulating Wine Drops as well. Yet it is not the main advantage - your membership with us assumes you get 10% off anything! It also includes an access to Members-only cases page, which gives you an additional discount of 10%.

You can also subscribe for regular deliveries and get additional 5% off.

There are no fees to maintain your membership and you can save up to 10-25% on pre-mixed member cases and also tailor your own case with at least 10% off. Contact us with your own requirements and we will be happy to advise on organic wine. 

5. Learn more about wines and healthier lifestyle.

Membership at Organic Wine Club is not just about discounts, it is about becoming a member of our organic wine community. Tasting events, educational sessions, wine tasting evenings with producers and social events are very popular at Organic Wine Club. Members join us for free pop in organic wine tasting sessions and themed tastings. Have a look at our Tasting page for the tasting schedule.

Living in a digital economy also means that we are active on social media  - please feel free to engage with us and fellow organic wine club members on Facebook, Twitter and more platforms.

Organic Wine Club benefits of wine subscription and membershipThere are so many ways how to get the most out of your engagement with Organic Wine Club. Make it smart - save money, get free delivery coupon, join the club, subscribe and learn more about wines you drink. We almost forgot - save Earth (just a little bit) and drink organic!

 

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Organic Wine Club initial stocklist: countries

Posted on June 16, 2016 by Dimitri Safonov | 0 comments

We have some amazing news for all of you! As we've got the keys and started refurbishing our physical store, we also have finally started to officially sell our organic wines online! 

After weeks and weeks of wine tasting we have finally got it - 120 (sharp!) organic wines that all went through our scrutiny and we can vouch / describe / explain each one of them to you.

During these wine tastings we have changed our approach a little bit. We have started with wine styles and aimed to represent different styles and flavour profiles well. However, it was a bit of a struggle sometimes to find a very good (or outstanding) organic wine in a particular category (we did struggled with sulphite-free wines!). That's why the change is here - we do not aim to represent countries or styles, we simply list the wines we want to drink ourselves that match different occasions. In this way we can guarantee a flavour satisfaction that will meet your expectations. How is that?

Organic Wine Club stock of glorious organic wines, new wines, different wines
This is how our rough storage room looks like now. We have all these 120 wines in stock, ready to be snapped and enjoyed.

You probably wonder which countries at the end made it to our shortlist.. Well in a spirit of a wine sport (if there is such.. well at least we have Euro football and Olympics this year), we oblige! 

Can you guess which country is on top of our list for organic wines?

Please! 

Well, OK, it is not just one. For some strange coincidence (is it, though?), we have two winners: France and Spain, both at 33 positions in our initial organic wine stock list! Just go to our Wines tab and browse.

Third place.. not that obvious as it is not Italy! Meet our New World organic champions - Chile! Yes indeed, with 16 positions in our list they doing well. The wines are great, offer a lot of value (probably the most of under £10-er wines) and super-versatile.

Italy is fourth with 8 positions. Great variety of styles too, they are really starting to catch up on organic and natural arenas. We watch this space now.

Fourth and fifth places are divided between two absolutely different regions of the New World - Argentina and New Zealand, as they both have 6 positions here. From heavy-weights, dark wines and aromatics to lighter and fresher wines - these two regions are offering concentration and complexity - try for yourself!

Variety of organic wines at organic wine club in London: stock picture
It would be difficult to navigate in our storage room as we have countries represented with less than 5 positions. You can see this mess here. Gosh, please nobody moves anything otherwise I never find anything! 

Moving on, with 4 positions each are wine trade allies (from Medieval times) - Portugal and your beloved United Kingdom! Whoop-whoop! What, you did not know UK had great wines and some of those are organic?! Shame on you! 

Just kidding.

We have a few rather typical Portuguese wines - rich reds and a very robust white from Lisbon, yet UK wines are to astonish you. Glorious rose wine from Surrey, good Pinot Noir, great quality sparkling and a mind-blowing white from Sussex. Prove us wrong! We have not tried such a complex and expressive white for a long time as Davenport Horsmonden Dry White 2015. It is not often you can say 'drink local, support UK, and drink organic'.

To conclude, Germany follows suit at 3 positions, Australia and USA both at 2 and finally Austria at just 1.

These are the wines that went through our taste test. Care to try some for yourself? Have a look at the whole list of organic wines here. Get even more value for money when buying a case - browse our pre-mixed red, white and mixed Introductory and Classic organic wine cases.

Cheers

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Organic Wine Club Manifesto

Posted on May 24, 2016 by Dimitri Safonov | 0 comments

Organic Wine ClubWelcome to Organic Wine Club. Here is our public commitment to our goals, company vision, wine mission and the most important values. 

This is our Organic Wine Club Manifesto, so you will know why we've created this wine club, why we have decided to focus on organic wines and what is our wine mission and business values.

Organic Wine Club Manifesto: our values and wine mission

It is available to download as Adobe Acrobat (.pdf) document: Organic Wine Club Manifesto.

We have also created a short introductory video featuring our values  - hope you enjoy! Visit us in-store or browse our organic wines online and let's have a chat. We would be delighted to discuss all things organic wine.

Here is a full transcript:

Organic Wine Club is UK’s first wine club solely dedicated to organic wines.

We have created this club to offer:

  • delicious organic wines that we will drink ourselves;
  • variety of flavours to explore by buying our wines online or coming over for tasting;
  • members-only exclusive cases and discounts;
  • wines that are healthier as compared with conventional wines.

Organic lifestyle is not just an increasing trend, it is a way of life for many who look after themselves and care about the environment. Our wine club delivers on taste, value for money and health aspects of wine shopping. For us great organic wine is not a goal in itself, but is a perfect partner for your culinary delights, cooking adventures and social gatherings, so we want to introduce it to you after having tried ourselves.

It is indeed a sharing economy. We involve our Organic Wine Club members in distributor-led tastings. Shared feedback allows us to decide which wines to source.

Our Mission: Helping people to drink less but better wines!

We do not aim to represent all possible regions or styles, but to offer great tasting organic wines, which we will drink ourselves. That include different and unusual wines. We expertly handpick the best organic wines sourced from dozens of UK importers and distributors who work with small artisan organic wine producers.

Our Vision for the business: Helping customers to succeed in their happy and healthy lifestyle goals.

Our Values:

  • Sustainability and healthy lifestyle by drinking organic wine
  • Living socially and contributing to society
  • Sharing your expertise and different flavour experiences
  • Mindful, meaningful  and pleasant living

Our Promise: Provide delicious organic wines expertly handpicked for you to deliver variety of great flavours at a good price. Offer up to 25% organic wine discount for our wine club members.

Finally, a gentle reminder about organic wines. They are made of grapes grown organically, so no pesticides or other harmful chemicals are entering your body and meddling with your mind. Drinking a better wine, made with care and without a safety net of added chemicals, will contribute greatly to your well-being, both physical and mental.

Organic Wine Club Team is looking forward to seeing you in store, hearing from you over the phone or via email or live chat. Drink organic wine with us!

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